Marketing is powerful. Promises of things better than before, changes, new outlooks, more comfort, better health, full control, sexier, wealthier, or maybe a life with more simplicity.
In any case, it is based on ‘chasing sunshine’. Running after what we think will be better, that might make us happier, or that could possibly bring brightness to our lives.
In dog training, which is working with another living being, who functions emotionally on this planet just like you and me, there is powerful marketing that would lead you to believe that dogs are a simple ‘in put out put thing’, that can be changed into the dog of our dreams with little to no effort, in a very short time period
“Perfect Puppy in Seven Days” – This program sets owners up for failure all of the time. It doesn’t account for puppies developmental stages, teething, growing pains, adolescents, young adult hood, or the owners responsibility for total compliance to meticulous management of space.
“Reliable Recall in Just Four Days” – A really Reliable Recall that sticks with just four days of training is done with an electrical shock collar, period. A Recall is not simply just coming to you, it is about trust, willingness, the relationship, an understanding of body language and use of space, and hours upon hours of working together.
“Demon to Angel in Five Days” – To modify a behavior, or a CER (conditioned emotional response) takes a minimum of, well as long as it takes. Try transforming yourself into a person you are not, and having it stick forever, in just five days.
“One Hour Tune Up” – Not sure what this means, but it is everywhere.
To be successful with your puppy or dog, don’t set time limits, don’t create unrealistic expectations, just be kind and have purpose each and every day. This is where good things happen, over time, as they should.
And remember, even though chasing sunshine would feel good after a long winter, too much of a good thing can get you a nice burn. Learn that ‘all weather’ is good and creates balance.
Always be on a path to learn more and do more with your dog. I think we all become better humans when we share our lives openly with another living being.